Warning: None of my comments below come by way of condemnation for the actions of any individual. If you feel personally attacked or need to defend your actions or attitudes, that’s not coming from me. Just sayin’.
This video was a little bit to bump up my video library, a little bit to use some footage I didn’t want to waste, and a little bit to test out YouTube’s built-in video editing capabilities. Yes, YouTube as a built in video editor that allows you to take videos you’ve uploaded and edit them together, add sound, and even insert pictures. It’s not robust, but it’s fairly easy to use. However I came away from the experience with more negatives than positives.
Pros:
- Fairly easy to use
- A large selection of CC videos and music resources that’s easy to browse and add
Cons:
- No editing uploaded videos. Uploaded videos can be used in edited projects, and are whole new videos when they’re done. (No fixing a crappy upload after it’s out there)
- After uploading, editing, and processing I probably didn’t save myself much actual time vs editing, processing, and then uploading
- Banner text is very limited, only 2 lines at a time
- Monitization isn’t on by default on edited videos
- Uploading pictures are organized oddly and I can’t figure out how to edit the “albums” they’re uploaded into
- Inserted pictures can’t be scaled or resized, only “pan and zoom”ed
- They pretty much ignore the CC license on the resources they provide
That last one was pretty big in my mind. (Can you tell by the bold font?) They give you a bunch of CC resources, but then do not enforce the license or aid you in even attributing the creators of the works. No banner placed for you in the video, no text added to the description, no pop up that says “be sure to attribute the creator of this content, here’s the text you need to display somewhere…”, nothing. I was only able to add the correct information because I purposefully sought out a piece from their library by my favorite CC music composer, so I had the license information on hand from my other videos. The average user would not do that, and YouTube is helping them no do that.
I know I go off about CC licenses quite a bit, and most people don’t care about it, but I do. When a creator puts something out with the CC license on it, it’s not because they don’t care about what they’ve done, and it’s not because they don’t value it. Well, maybe that’s why, but that’s on the long tail end of reasons why someone would release something CC. More likely it’s one of the following reasons:
- Philanthropic desire to share what they’ve created with others
- Resignation that a mooching audience is better than no audience
- Hope that a brand can be built without the vast resources required for a traditional PR push